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Posts By: Mike Krumlauf

Naturally, for anyone considering an MLM opportunity, it is important to know that they are dealing with a company that has a set of principles and processes in place to help them make the greatest success, as quickly as possible. Coupled with that, is the requirement for solid training. I am sure you will have heard of some business systems that arrive as a kit and then leave you on your own. In the case of the Empower network, the training is a critical part of the process, to make sure that you are not only able to hit the ground running, but also to ensure that you are more likely to succeed. I will explain more about this process below, as well as present some further general information about MLM opportunities.

MLM opportunity – What About the Education and Coaching?

In any program or business, there need to be systems that are proven, workable and effective. In the case of the Empower network, you are not only provided with a process, but a system that you can then implement in other online business structures as well. In other words, it is a complete education that you are getting. In fact,m to explain this point further, the idea behind the Empower system is that you are able to be educated to run any online or affiliate based marketing business.

I am personally very fond of the affiliate marketing principle, as you are able to use a product for marketing that has already been developed, and by building your list and client base, you are able to profit from the creative work of others, whilst not worrying about the support of the program. Then again, if you're keen and dedicated and support your clients any way, you will gain even more points from a trust point of view, and build your business even more successfully.

My point is that many people forget that MLM opportunities are about people. When you have the mindset to serve others and genuinely help other people to succeed, you are already streets ahead of the competition who are only thinking of themselves and their hip pocket. By helping others, your hip pocket will swell anyway. It is a natural law of success from helping others genuinely.

MLM opportunity – More to Ponder

To be fair, I must point out that with any opportunity in business, your results or income will also be largely dependent on your efforts to help others. In other words, you can succeed, but you will need to implement your efforts, in the form of time, learning and action. Action is the crux of the principle, but in the Empower network, you can not only earn, but actually earn commissions at rates of one hundred percent.

This is one of the best ways to be motivated, knowing that you can earn relative to your effort expended. It is also a very reassuring think to know that the commissions are delivered instantly, rather than waiting for checks to be mailed which can take several weeks or more.

Ultimately, in any business, MLM or otherwise, you will be required to work and take daily action. I say daily action as this then becomes habit forming which is very powerful. Soon, what is work becomes just another daily routine. Being motivated in your MLM opportunity is critical to your overall success and the Empower Network will teach you life learning skills to boot as well.

To your greatest success,


Banner ads work…period.

Advertising on the internet is constantly evolving. There are several ways to get traffic to your website, but unfortunately that makes it challenging and confusing to know the best ways to advertise your site.

One of best forms of advertising though is using banner ads. You see them everywhere. You can find them in the search engines. You find them on personal websites. You find them on blogs. It's actually tough to go to any website without seeing a banner ad or two. For these reasons, they have become one of the widest methods to entice the buyers and get targeted traffic. That makes them extremely beneficial and, even better, low cost when approached properly.

Banners ads are usually based on brand recognition. Specifically, they are created to advertise individual products and services. The text within the banner ads describes idetailed information with the sole purpose to attract users to click on the ad and be driven to the website or offer page. It's a very effective way to get high quality traffic to an offer.

The best banners are targeted at certain individuals or to solve a concer.

This helps to reduce the users that are not truly interested or and grab only people who are looking to purchase from the website. This targeted traffic is the true reason for using banner ads.

Getting targeted traffic means higher sales and

higher profits.

There is no standard banner advertisement campaign as the methods people use tend to have large variations. You can use Google AdWords and Overture to get further insight on effective campaigns to use that are more effective.  When you find a banner ad that grabs your attention, you can use similar tactics to advertise your own campaigns.

Using google and overture, you can get the right help to locate the words and phrases to include in your advertising campaign. With the right words and phrases you have a higher chance to get the traffic you're looking for. Without the right keywords, you could be wasting time and energy.

Here are 7 tips to increase the effectiveness of your banner ads:

  1. Choose attention grabbing content for your banner ad. You have very limited space to use, so you need to have high quality content in the ad.
  2. Add attention grabbing but relavent pictures on the ad to give the users a visual of the roduct or offer. Seeing is truly believing in the eyes of the consumer.
  3. Avoid using banners larger than 5Kb. If you're targeting a certain website to place your banner ad, make sure you check out their banner ad guidelines.
  4. Avoid using too many different colors and fonts. Sometimes, the simpler the concept, the better the conversion.  You want to appear professional.
  5. Use the “call to action” advertising method of “click here for more exciting information.” Make sure people viewing your ad know what you want them to do.  This is VERY important.
  6. Keep your ad content readable. Make it motivational but not too cluttered with information. You only want to peak their interest to click the ads.
  7. Test, test, test. Make different versions of the banner ad and see which ones convert the best.  AND, MAKE SURE THE LINKS WORK!!  🙂

Feel free to use these tips to improve your banner ad campains.

Banner ads can be very effective and low cost way to get high quality and targeted traffic.

To your greatest success,



Leads are an essential component in building any sort of business successfully, whether it is a standard bricks and mortar company or an internet business.

A good lead generation process is crucial to the economic success of any company, whether small or large.

Although not all leads are created equal and not all lead generation processes are born equal. A substandard lead can cost you a lot more than it seems at first glance.

For instance, if the leads being generated are not properly qualified during the process of selling, the company will have wasted time and money on disinterested and unqualified clients.

The advertising rate of response plunges, and the company's income decreases, which is a pattern that can ultimately produce cataclysmic results.

Lead generation is going to be something you've got to do each day and you have to learn to generate quality leads efficiently.

Offline you may spend a lot of hours meeting prospects and driving from and to appointments and making calls. If one of your methods of prospecting is gathering paper through forms and fliers, all this info needs to be interpreted and transcribed into a database. More information in the shape of leaflets needs to be mailed and then there's the qualifying process that must definitely be gone through, adding more time and expense. Back office staff in the sales office then has to process the lead through to ( hopefully ) a successful closing.

Online lead generation appears much easier at first sight , nevertheless those who own their own network marketing or multi-level business know that this is not always so. Such individuals know that this sort of lead generation can be expensive and time intensive as they are fishing in gigantic sea of consumers who've never heard about their business.

There are not many companies that do not need an initial investment to get it going, and glaringly the more capital you can invest the quicker your business can take off and that will mean outsourcing the tedious jobs or things you are not capable of doing yourself. Advertising at some specific point will always pull in more leads, if it's done right .

If you're asking why your internet site is not rewarding you with 1 or 2 sales by now, as you have followed the whole menu of things you are supposed to do like writing quality articles, getting back-links, using autoresponders to promote your product thru email campaigns and all that other necessary stuff, what are you doing wrong?

If success has not yet been achieved by the aforementioned stages, many entrepreneurs consider giving up and returning to the offline marketing world. Perhaps they feel they were good at such selling, but upon returning to this world, find that jobs can be scarce.

It is for that reason many individuals consider buying leads from selling companies. However, this activity has a significant downside.

So what to do? Buy leads?

Good luck with that. Even if you can find a credible company that will give you fresh, qualified leads, you may pay through the nose for them, whether you convert them to sales or not. Your profits are quickly sliding away and you can't raise the cost of your product, because then nobody will be interested.

In this respect, a lead generation process that is really capable of offering positive results can help an entrepreneur to stay in charge of the process. A system should be selected that teaches the entrepreneur the most current technique of acquiring fresh, qualified leads, leaving him with more time to improve and build the company.

I'd love to hear your thoughts!

Mike Krumlauf




If there's anything I understand as a nurse, it's empowering people to take control of their own lives.

Now…what the heck is empower network?

Empower Network was started by David Wood and David Sharpe.  They are both quite well known in the MLM and Internet Marketing worlds.  If you haven't heard their names before this…trust me you will hear more.

They planned the Empower Network down in Cost Rica where David Wood lives and has lived for the last couple of years. If you've never seen David Wood, he might remind you of a mad scientist or, more correctly, a mad genius!  Truth be told

Continue Reading…

For your business go ahead and create Twitter and Facebook accounts. Claim these right away to ensure that another person does not take the name and begin posting or tweeting things that are unrelated to or inappropriate for your business. Do this even if you are not yet prepared to begin utilizing social media. That way the names are ready to go when you are.

If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. Be consistent in responding to both compliments and complaints. Twitter should be used to engage your customer base. This strengthens the bond between your brand and your followers. Your Twitter feed will also be more popular when followers can tell that their communications receive your personal attention.

Apply relevant hash tags whenever possible to boost the number of individuals who see your Twitter content. For instance, to share cooking tips, try to use “#cooking” and “#food” tags. When you do this, you create more visibility for yourself for people who are doing searches on search engines.

To figure out the best way to use your social media pages, check out which pages in your preferred niche are the most popular. Do they share updates? And if so, what kind? What format do they use for their page? Use the pages that are most popular to figure out ways to make your page better and stand out from the rest.

If you do not have the luxury of a formatting guru on your team, you may find it easier to post articles and notes in the form of a numbered list. By doing so, your facts are shown to others in a brief, efficient way; you can also use numbers to show which bits of information are more important than others. Social media users are typically from the younger generation, and they like to consume information quickly and easily.

Market research using social media can help develop new products and services. Many of the people that follow you and are fans will enjoy letting their opinions out so they can be heard. They will let you know what they have been looking for, and the best thing about this is that it's free.

It is important that your material is displayed on a professional and high quality site, in order to have a strong social media marketing campaign. What this boils down to is not putting all of your focus on a particular video clip and ignoring the aesthetics of the landing page hosting it. Doing so will help keep the audience's attention and increase the chances of them following your links throughout the future.

These strategies will update your business for the modern world. Find out more about social networks and start experimenting with them before designing a good marketing campaign. You may find that you are astonished at how much it helps your business.

Empowering your success,


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© 2018 Mike Krumlauf | Entrepreneur, Nurse and Funseeker.