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Posts By: Mike Krumlauf

Banner ads work…period.

Advertising on the internet is constantly evolving. There are several ways to get traffic to your website, but unfortunately that makes it challenging and confusing to know the best ways to advertise your site.

One of best forms of advertising though is using banner ads. You see them everywhere. You can find them in the search engines. You find them on personal websites. You find them on blogs. It’s actually tough to go to any website without seeing a banner ad or two. For these reasons, they have become one of the widest methods to entice the buyers and get targeted traffic. That makes them extremely beneficial and, even better, low cost when approached properly.

Banners ads are usually based on brand recognition. Specifically, they are created to advertise individual products and services. The text within the banner ads describes idetailed information with the sole purpose to attract users to click on the ad and be driven to the website or offer page. It’s a very effective way to get high quality traffic to an offer.

The best banners are targeted at certain individuals or to solve a concer.

This helps to reduce the users that are not truly interested or and grab only people who are looking to purchase from the website. This targeted traffic is the true reason for using banner ads.

Getting targeted traffic means higher sales and

higher profits.

There is no standard banner advertisement campaign as the methods people use tend to have large variations. You can use Google AdWords and Overture to get further insight on effective campaigns to use that are more effective.  When you find a banner ad that grabs your attention, you can use similar tactics to advertise your own campaigns.

Using google and overture, you can get the right help to locate the words and phrases to include in your advertising campaign. With the right words and phrases you have a higher chance to get the traffic you’re looking for. Without the right keywords, you could be wasting time and energy.

Here are 7 tips to increase the effectiveness of your banner ads:

  1. Choose attention grabbing content for your banner ad. You have very limited space to use, so you need to have high quality content in the ad.
  2. Add attention grabbing but relavent pictures on the ad to give the users a visual of the roduct or offer. Seeing is truly believing in the eyes of the consumer.
  3. Avoid using banners larger than 5Kb. If you’re targeting a certain website to place your banner ad, make sure you check out their banner ad guidelines.
  4. Avoid using too many different colors and fonts. Sometimes, the simpler the concept, the better the conversion.  You want to appear professional.
  5. Use the “call to action” advertising method of “click here for more exciting information.” Make sure people viewing your ad know what you want them to do.  This is VERY important.
  6. Keep your ad content readable. Make it motivational but not too cluttered with information. You only want to peak their interest to click the ads.
  7. Test, test, test. Make different versions of the banner ad and see which ones convert the best.  AND, MAKE SURE THE LINKS WORK!!  🙂

Feel free to use these tips to improve your banner ad campains.

Banner ads can be very effective and low cost way to get high quality and targeted traffic.

To your greatest success,



Leads are an essential component in building any sort of business successfully, whether it is a standard bricks and mortar company or an internet business.

A good lead generation process is crucial to the economic success of any company, whether small or large.

Although not all leads are created equal and not all lead generation processes are born equal. A substandard lead can cost you a lot more than it seems at first glance.

For instance, if the leads being generated are not properly qualified during the process of selling, the company will have wasted time and money on disinterested and unqualified clients.

The advertising rate of response plunges, and the company’s income decreases, which is a pattern that can ultimately produce cataclysmic results.

Lead generation is going to be something you’ve got to do each day and you have to learn to generate quality leads efficiently.

Offline you may spend a lot of hours meeting prospects and driving from and to appointments and making calls. If one of your methods of prospecting is gathering paper through forms and fliers, all this info needs to be interpreted and transcribed into a database. More information in the shape of leaflets needs to be mailed and then there’s the qualifying process that must definitely be gone through, adding more time and expense. Back office staff in the sales office then has to process the lead through to ( hopefully ) a successful closing.

Online lead generation appears much easier at first sight , nevertheless those who own their own network marketing or multi-level business know that this is not always so. Such individuals know that this sort of lead generation can be expensive and time intensive as they are fishing in gigantic sea of consumers who’ve never heard about their business.

There are not many companies that do not need an initial investment to get it going, and glaringly the more capital you can invest the quicker your business can take off and that will mean outsourcing the tedious jobs or things you are not capable of doing yourself. Advertising at some specific point will always pull in more leads, if it’s done right .

If you’re asking why your internet site is not rewarding you with 1 or 2 sales by now, as you have followed the whole menu of things you are supposed to do like writing quality articles, getting back-links, using autoresponders to promote your product thru email campaigns and all that other necessary stuff, what are you doing wrong?

If success has not yet been achieved by the aforementioned stages, many entrepreneurs consider giving up and returning to the offline marketing world. Perhaps they feel they were good at such selling, but upon returning to this world, find that jobs can be scarce.

It is for that reason many individuals consider buying leads from selling companies. However, this activity has a significant downside.

So what to do? Buy leads?

Good luck with that. Even if you can find a credible company that will give you fresh, qualified leads, you may pay through the nose for them, whether you convert them to sales or not. Your profits are quickly sliding away and you can’t raise the cost of your product, because then nobody will be interested.

In this respect, a lead generation process that is really capable of offering positive results can help an entrepreneur to stay in charge of the process. A system should be selected that teaches the entrepreneur the most current technique of acquiring fresh, qualified leads, leaving him with more time to improve and build the company.

I’d love to hear your thoughts!

Mike Krumlauf




If there’s anything I understand as a nurse, it’s empowering people to take control of their own lives.

Now…what the heck is empower network?

Empower Network was started by David Wood and David Sharpe.  They are both quite well known in the MLM and Internet Marketing worlds.  If you haven’t heard their names before this…trust me you will hear more.

They planned the Empower Network down in Cost Rica where David Wood lives and has lived for the last couple of years. If you’ve never seen David Wood, he might remind you of a mad scientist or, more correctly, a mad genius!  Truth be told

Continue Reading…

For your business go ahead and create Twitter and Facebook accounts. Claim these right away to ensure that another person does not take the name and begin posting or tweeting things that are unrelated to or inappropriate for your business. Do this even if you are not yet prepared to begin utilizing social media. That way the names are ready to go when you are.

If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. Be consistent in responding to both compliments and complaints. Twitter should be used to engage your customer base. This strengthens the bond between your brand and your followers. Your Twitter feed will also be more popular when followers can tell that their communications receive your personal attention.

Apply relevant hash tags whenever possible to boost the number of individuals who see your Twitter content. For instance, to share cooking tips, try to use “#cooking” and “#food” tags. When you do this, you create more visibility for yourself for people who are doing searches on search engines.

To figure out the best way to use your social media pages, check out which pages in your preferred niche are the most popular. Do they share updates? And if so, what kind? What format do they use for their page? Use the pages that are most popular to figure out ways to make your page better and stand out from the rest.

If you do not have the luxury of a formatting guru on your team, you may find it easier to post articles and notes in the form of a numbered list. By doing so, your facts are shown to others in a brief, efficient way; you can also use numbers to show which bits of information are more important than others. Social media users are typically from the younger generation, and they like to consume information quickly and easily.

Market research using social media can help develop new products and services. Many of the people that follow you and are fans will enjoy letting their opinions out so they can be heard. They will let you know what they have been looking for, and the best thing about this is that it’s free.

It is important that your material is displayed on a professional and high quality site, in order to have a strong social media marketing campaign. What this boils down to is not putting all of your focus on a particular video clip and ignoring the aesthetics of the landing page hosting it. Doing so will help keep the audience’s attention and increase the chances of them following your links throughout the future.

These strategies will update your business for the modern world. Find out more about social networks and start experimenting with them before designing a good marketing campaign. You may find that you are astonished at how much it helps your business.

Empowering your success,


I have one mission…

 I want to pay you one million dollars 😉

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See, on Halloweed day – October 31st, a new animal called The Empower Network launched

I thought it would grow fairly fast, because the idea was just too good.

It was something that put ‘guru’ earning power into the hands of average people, and brought simplicity back into the marketing game…

…I guess I can’t say ‘back’ because the internet was never simple to market – for anyone.

However, HOW FAST it grew I didn’t expect – or plan for.

I guess a lot more people than I thought are sick of getting wussy commissions.

Check out our actual income disclosure:

Income Disclosure

(The page looks like crap – but is being edited right now – that is live, updates daily, and is real percentages and figures)

After you see it – you might want to understand why so many people are making money – you can learn how if you watch this video:

Free Video

After you see the video – you’ll probably want to join.  You can do that right now, if you’d like – by clicking this link:

Check it out!

I think this is one of the rare cases where following FTC guidelines is actually going to help us sell more – go ahead, look at it.

Here’s the actual income disclosure again:

Income Disclosure

* note again – crappy looking, unfinished page that just is reporting actual statistics.

keep in mind – we just launched 2 1/2 weeks ago.

When have you seen that many people online make money at anything?  Let alone two weeks.

I wanted to quote Tony Rush here – he took a look at this, and he said:

I’d put that up against any other company’s first month in the history of MLM

The funny thing is – we’re not even an MLM company – we’re just a lil’ ol affiliate funnel that pays you 100% commissionsrather than some wussy bull crap.

So here’s the payout again, but refreshed:

$828,974.20 <——- so about another $500 or so (give or take a bit – not good at math) since I started writing this email about 10 minutes ago.

If you divide that by the number of days we’ve existed – we’ve payed out an average of $46,054.12 per day since launch – just to give you an idea, if we keep that up (and our traffic keeps doubling) – but even if it doesn’t keep doubling and we just stay even, that will be:

$16,809,754.61 in commissions paid out in only 12 months – directly into your bank accounts.

So the goal is to pay out a million by Monday, and if we just keep up our current numbers, we’ll pay out $138,162.36 between now and then, which will leave us $32,863.44 shy of the goal.

So I need your help.

Will you you promote like crazy with me, so I can give you a million dollars?

The good thing is – what we’re doing is actually good for people, good for their businesses, and is changing their lives, so you can feel good going crazy for a few days.

Here are just a few of the stories:

(then keep reading for instructions)

So here’s what you need to do to participate in our million dollar payout plan:

Step 1:  Check out our actual income disclosure:

Income Disclosure

Step 2:  Watch this video (this was almost kept a secret):

Free Video

Step 3:  Joinif you’re not in yet:


If you are in – here’s what you need to do:

First – make sure that you’ve bought everything, so you can earn 100% commissions on each product.  Here are the upgrade links – all you need to do is login, and then visit the following pages:

The Basic Membership – Click Here

The Inner Circle Membership – Click Here

The Costa Rica Mastermind – Click Here

You’ll need to be logged in – of course, join first, if you’re not in yet.

Go ahead and do that now:

Second – make sure that you’ve setup your payment method – if you don’t have a merchant account yet or aren’t in the states, you can use a verified personal or business PayPal email – all you have to do is pop your paypal email in the profile area.  If you’ve got a merchant account, make sure that info is setup and ready to take orders.

Third – we’re going to do a webinar bonanza on Saturday – I think we’re growing fast enough that we can have a $100,000 pay day – we might even be able to hit a million dollars by Sunday.

All you have to do is watch your email, copy, paste, and send.

Fourth – go crazy writing and syndicating blog posts on both the Empower Network blog and also on your personal one about how we’re going to hit a Million Dollars in commissions by our 3 week anniversary.

I like to do a four step strategy:

1.  Email everyone – friends, opt in lists, all of em every swipe file that Dave and I send out.  (we send them out daily and post them to the Empower Network blog)

2.  Post the swipe on a Facebook Note – and syndicate it in your groups and social connections.

3.  Voice Broadcast the message out to everyone on your ‘buyers’ list telling them about it.

4.  Send a postcard or a letter out to everyone telling them about it – you can literally modify the swipe – and mail it out to everyone and it works even better.

That’s it – if you get in, align with us, and we do that – we might even hit $1.2 million by Monday :)

Are you in?

If not, that’s ok – because rather than getting the commissions – our other members will.

There was a guy, not going to mention his name – who joined, and then got a little nervous and wasn’t going to promote.

I sent him an email and told him:

“You know if your contacts don’t join with you in this one – that it’s got enough buzz to where they’ll all join with me, right?”

He paused – thought about it – and said:

You’re right – I’m all in.

This guy has now made $10,400 in 2 weeks, and used the money to pay off the rest of his mortgage.

Thanks to the Empower Network, this guy is now 100% debt free. Even more, though – $5,100 of that is residual, monthly income.

That means that if he didn’t get started, he would have lost out on more than $61,200 over the next 12 months.

The people would have joined anyways, this is a tight niche – only that money would have been deposited into someone else’s bank account, and this particular guy wouldn’t be 100% debt free.

Smart thing to get inwasn’t it?

You can get in, too:

Align with us – let’s lock arms…

…and fight the forces of evil :)

Mike Krumlauf

EN Founding Member

P.S.  I just refreshed again, and now we’ve paid out $829,499.20 in commissions, $1,100 since starting this email – we now have 6,621 paid members.

This is something different – in the words of Pastor Dave Duncan:

Stop Being A Wussy, and Get In


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© 2017 Mike Krumlauf | Entrepreneur, Nurse and Funseeker.