A successful social media marketing strategy goes beyond random graphics and videos; it also requires a more advanced presentation and application of these things. This means you should not shift all your attention to a video and forget about the landing page that will display it. This gives visitors an incentive to spend more time exploring all your site has to offer.
Try hosting question/answer sessions online to boost interest about your services and products via social media. This way your customers can develop a relationship of trust with you and your products. This technique makes you and your business seem more personal and accessible to customers.
Use your social media profiles to bring people to your store or to buy your products. Use your social networking profile page to advertise special deals, or even announce a new location. Provide printable coupons or incentives, such as special offers for Facebook friends of your business. If you want customers to add you on Facebook, you must give them compelling reasons to read your page.
Facebook Places is a feature that enables users to broadcast their location through their mobile device.
Make a Facebook page for your store, and get customers to check in from your store by offering a discount to anyone who shows their status to a cashier. This type of service has proven especially successful on Foursquare.
You want the content you post to be easily passed on by your subscribers to their network of friends. Make certain that Facebook’s share button is on the top of any content you post. This may take a few minutes to set up, but the payoff can be significant.
To entice targeted visitors to looking at your site, try using YouTube for social media marketing. YouTube can bring in new people to your site; these individuals can watch your clips on YouTube to get a sense of what you are marketing. This will increase the chances that visitors will make purchases.
Consider including a share button for Facebook in your blog posts. That way your visitors can share your blog with their Facebook friends. This increases the amount of people that will see your blog that may become customers. These people can then use your services or purchase your products.
One very powerful method of using social media marketing is to host an informative employee blog on the primary website of your company. These blogs offer customers an inside look into the workings of your company. It gives them a window into your company climate, your business culture, and the different processes that go into producing and delivering your services and products. This will build trust with your customers which will lead to increased sales.
To track down your most influential followers in Twitter, use Twellow or Tweepi. Programs like this hunt for lists that a lot of individuals pay attention to, while giving you an idea on who this list is comprised of. You can message them and let them know you’re following them in the hopes they follow back, or post comment to them with an @ so they see you in their feeds.
As you know, companies are continuing to successfully market themselves through social media sites. With social media, just a little time or money can go a long way. Utilizing the tips provided here you can expand your business through the use of social media.
Empowering your success,