Learn How You Can Create Your Facebook Business Page

In the last issue, you learned why it’s important to create a business presence using Facebook In this second issue, you will learn how to setup a business page from Facebook.

Some people are confused when separating their business page from their personal page. It used to be that without a personal page, you couldn’t make a business page for your company.

But now, things have changed. Facebook is now more flexible in terms of generating accounts for organization purposes. Because of this, you’ll be able to now produce a skilled presence for your personal company on Facebook in addition to store your individual photos separately.

When practicing social media management, it is important to differentiate the two though. Where company matters are discussed, Facebook recommends that you use a page instead of a profile. The difference between the two is the fact that profiles are meant for individuals and pages are ideal for those that have a business, organization, celebrity status or some need of expert presence on the internet. This way, it is far more appropriate to name it as a Business Page.

For business it is best to start with a page straight away rather than converting your profile to a page later on as this is a more strenuous task on your part later on.

To get started in Facebook for Business, you will have to go to the site and create a page. This is very easy to do. You’ll find steps which you can follow from Facebook’s support center should you need some support. http://www.facebook.com/help/?page=904

Facebook page will then ask you to create an official page whether for a local business, brand, product or organization or as an artist, band or public figure.

Facebook will ask for a page name and whether you are the official representative of these entities. It is also essential that you have read the Facebook terms to make sure you won’t have any trouble with your account being deactivated for violating the rules later on.

The web site can be quite strict when it comes to several accounts so be careful not to mix your personal account along with your business page. Ensure also to answer all of the basic questions on your Fan page as this will add far more credibility to your site like the business background, brief history, store locations and contact numbers.

The great thing about Facebook marketing is that it gives you the advantage of analyzing.With these advantage, you will be able to evaluate the amount of traffic coming to your site as well as quickly account your activities. It is possible to also draw your potential customers to promos and find out wether these promos help in generating a lot more traffic to your page and giving you more sales. This is not offered in a standard profile page.This is something you can’t do on a normal profile page.

Another great thing about Facebook is its Like button. The Like Button will provide you with an indication of customer base. While a normal profile page allows for only 5,000 ‘Likes’, the ‘Likes’s for a business page is unlimited.

The essential thing to remember when making use of a business page is to keep a professional image. You should also be constant in updating your page to get the respect of people. There will be times when you will be tempted to make your page more lively and interactive as it should be but always remember that raising awareness to your brand is the most significant thing. Every single update which you post should then move towards a professional image of your business.

Make sure you look for your next issue soon. We will discuss about how Facebook can help you bring in new customers.

Facebook marketing definitely belongs to the list of the most powerful ways when it comes to getting targeted traffic. Also, utilizing Facebook for Business enables you to communicate with your customers and clients.


About Herbert Dixon

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