Having a photo contest in relation to your brand is an effective way to get followers involved in your social media marketing campaigns.

Let people know that you will give a nice reward to the most creative picture that includes your brand. Inevitably, entrants will also share their photos on their networking pages, increasing the visibility of your brand twofold.

Try using services like Twellow or Tweepi to find customers and followers who are interested in your products or niche. These programs hunt for tweets and lists that have relevant keywords, and will show you who runs these lists. You can ask them to add you to their list.

Converse with your customers. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this. Engage fully with the customers that contact you and build a mutually-rewarding dialogue with them. Find out what your customers really like and dislike about your products, and use that information to help move your company forward.

To get more attention on Twitter, use hash tags related to your industry. For example, if you’re sharing cooking tips, use tags like #cooking and #food. This will help to place your posts in searches and lists, helping to attract new followers to your tweets.

Placing a Facebook “Like” option on your blog will make it easier for viewers to like your Facebook page, without leaving what they are reading. Since it will make it easier on them, they will be more likely to do it. It’s more likely that your readers will come back if you make it easy.

Social media marketing is not all about advertising your products.

Social media gives you a rare opportunity to network with your target audience. They might even interact with you directly and provide you with feedback about your brand. Social marketing is, of course, a great way to extol the virtues of your products, but you should look at it as more of a form of great customer relations.

If you have seen advertisements on social networking sites, you know the ad images are usually photoshopped and somewhat mysterious. Using this kind of imagery in your own ads is a great way to make them more notable and draw potential customers’ attention. A curious person will be much more likely to visit your business page and make a purchase.

It is important to decide how involved you want to be with your customers. If you’re simply looking to increase sales, then you should advertise using social channels. Always keep it simple. If you want to get on a level with your customers that requires back and forth, start off simple and just say “Hello.” Then, your customers can take the lead.

Adjust your Twitter profile settings to ensure that all of your business posts are automatically tweeted. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. The people who follow you will appreciate your efforts to bring them content they enjoy, and the bloggers you choose certainly won’t mind the increased exposure.

Marketing for social media has a lot in common with marketing in other ways, but many people still aren’t using social media to its full potential. Use the tips shared here and you can see your business grow by using social media.

Empowering your success,

Mike

About Mike Krumlauf

I’m a New Englander at heart who was transplanted to the DC metro area nearly 10 years ago. I love to be in love. And I have an incredible girlfriend, I have a great job, but I’ve always been an entrepreneur at heart. My dream has always been to have a business that I’m in complete control of, and Empower Network is the answer. Never give up, just keep pursuing. Look forward to meeting you and working with you in achieving your dreams too.

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