Facebook is the new frontier in marketing, with a vibrant and growing population. Just about every business today has a presence there, and they are reaping the benefits. Here are a few tips on what it takes to create a successful presence and get more fans.
Whether you have just started a page for your business or it is already well established, suggesting the page to your friends is a great way of getting new followers. Suggest it to everyone, and add a short message encouraging people to share the page with their friends. This is a great way to build your user base.
Another way to get more traffic on your page is to make sure that it’s easy to find. The truth is that Facebook is an incredibly valuable resource for businesses today, and that many users will interact with a fan page in lieu of visiting a business website. Make sure that every page of your website has a way for users to easily access your fan page.
Facebook’s photo tagging feature is a fun way to increase your follower base. Ask your existing fans to take their picture at your business and then tag your page and themselves in the photo. The image will show up on your wall but also in their activity stream, which means that their friends will see and check out your business.
Running an ad campaign is a good way to get more fans. If you keep your ads interesting and change them up regularly, you’ll attract a growing base of people. It is an especially good idea to ask people to like the ad, because in doing so they will automatically like your page as well.
If you have a web presence on other social media sites, you can also direct your fans there to your Facebook page. When you send messages out to users there, end your message with a link to your page. Do the same for emails, press releases, and any correspondence.
Finally, keep up with your fan page. If you update regularly, your fans will notice and interact with you. Communicate with them, and encourage them to talk to you. Do this, and you will be well on your way to creating a growing and thriving customer base.