Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. Not only that, it is also used to stay in touch with your customers, make special offers, or send out invitations.
It’s as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there’s an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.
Joining the “Can Spam” campaign.
The truth is, email marketing is not considered tantamount to spamming. Remember that any information that your email list will not have any valuable use for should not be sent.
Make sure to open your email list.
Everyday, inbox owners are being confronted with hundreds of emails which is why your email might get lost. In order to improve your subject line, you would need to ask compelling question, use extra white space creatively, add text symbols, avoid using the word FREE, don’t make unbelievable claims, and start each word with a capital letter.
Keep it real.
Not including any too good to be true statements is not only applicable to your subject line. Any promise that your business can’t keep should never be embodied in your email content. Remember that your offer should be genuinely of value to your recipients.
Don’t go too low.
Minimal discounts are not that effective compared with substantial discounts if you inform your customers about the discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.
Making it eventful.
It’s not about contradicting the advice that you should keep an email short and sweet. This tip would include other events in your email such as conferences and seminars. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Before you send out a reminder email, first you need to make sure that an ample interval is considered.
Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.
Your business will prosper in no time as long as you follow these simple steps of going about your email marketing endeavor.