In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. Today, you will learn how Facebook can help your business get more customers.
As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? Pretty simple. Because Facebook is more accessible and to most, more user friendly than any official website will ever be. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
Aside from this, a Facebook page allows companies to be more interactive with present and potential customers, getting their feedback for everything from service to contest mechanics. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. This way, your potential buyers will be able to get an idea about how your products or services have benefited others. Such feedback adds a touch of authenticity to the company, and will most likely entice the potential customer reading it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. With the ability of a Facebook page to reach millions of people around the globe, you will be able to expand your business.
Interaction isn’t limited to Facebook updates and wall posts though. You can also make use of the photos and notes feature. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.
Potential customers will learn how other customers utilize your products or services. As mentioned, you can make your community more interactive perhaps even as successfully executed by Pampers. Facebook Fanpage. There are also some companies like the well-known Ben and Jerry’s that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.
Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale.
The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers.
If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they’re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.
The simple fact is, Facebook is an easy tool to master and just by adding the right sense of fun, differentiating you and your company from the rest in the market, you will quickly see a nice return for your efforts!
Make sure you look for your next issue soon. You will learn more about setting up a Facebook Fan Page for your company.