In the earlier issue of Facebook For Business, you learned the best way to set up a business Fan Page from Facebook. Today, we will discuss about the means you can get Facebook users to like your page.
Before actually doing something to get more ‘Like’ clicks, you need to first know the primary issue when making your Fan Page as noticeable as possible. The major issue in using a Fan Page is the awareness of the Facebook users.
To achieve this, the business must find other ways to show their URL address. You can try tapping into your employees and other contacts. Send a company newsletter announcing the launching of the page. If you’re a big company, then you can easily get a few hundred Likes within the company right away.
Some organizations even make it obligatory for their staff to include the Facebook account in their e-mail signature. With this, it will be easier for the company to contact personal and professional contacts of their employees.
A business can also raise interest with the use of their Twitter and LinkedIn account. Approaches like article promotion and distribution of press releases are helpful as well.
Generally, the impact of social media management is remarkable when played right. Any online marketer should not give up in building awareness for their page. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let’s move on to the difficult but not impossible task of getting as much ‘Likes’ as possible when using Facebook for Business. Getting Likes on Facebook is a proof of a company’s popularity. But more than this, Likes are an effective gauge of your online presence. The more Likes a Fan page has, the more it can disseminate its updates and affairs to present and potential customers. In order to get more Likes, the company must be like a well-oiled machine. You should post updates frequently, upload photos that catch the attention of your customers and use Facebook app that allow you to share promos and sales.
If you need help in doing this, then tap a group in your company to serve as moderators. Of course, the ideal group for this would be your Marketing Team. If however, you’re running a small business with a limited amount of employees or if you’re running it yourself, consider outsourcing the task and use applications like Hootsuite which sends out updates on a regular basis.
This may sound too tricky and time-consuming but you should keep at it. The work will pay off if you stay consistent and organized. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.
View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Post updates that are always benefit-driven but not full of hype. Avoid making fluff posts as these will make people regard you as unprofessional Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then promote them exclusively on the site. This way, customers are easily led to the account and you will garner positive associations from it. Word of mouth marketing is still an important source of prospects despite the technological age, so present customers should as much as possible be satisfied with the site so they can share it with others as well.
Make sure that you look for your next issue soon. We will focus on the ways on how to use special deals, contests and give-aways to acquire more Facebook Fans.