Don’t ignore small social media networks that target specific audiences. It’s important to find out who your target audience is and what networks they are using.

In order to begin successfully with social media marketing so that you can discover your own voice, you just have to fake this voice until you’re successful. Research the social media marketing techniques that your competitors are using, and model your plan after theirs until you determine what strategies best suit your business and the needs of your customers. Look at your competitors’ social media pages. Examine their status updates, discounts, specials and other techniques they use.

Experiment with social media methods as much as possible before you actually launch your site, so that you have some experience before you jump in. Just because you’ve launched doesn’t mean that you can stop experimenting! This will stop any mistakes from happening which could possibly affect your reputation.

Always include a Facebook “Like” button on your blog site. This will make it so that consumers can like you on Facebook without having to ever leave your website to do so. Your customers will likely click on this, since you’ve made it so easy and convenient for them. Any tools which makes it easier for readers will increase your traffic flow.

Social media is an excellent resource for promoting special coupons and offers. This will encourage your consumers to locate you on sites like Facebook, as they will look for the discounts you are offering there. Your potential customers will become more familiar with your brand, and you can help build brand confidence with your offers.

If you are part of a small operation or owner of your own business, do not outsource your social media marketing responsibilities. Auto-responders are very obvious and often will give you a bad reputation online. A lot of the time the auto responders send messages people look at as spam.

Actively communicate with your customers whenever you can. If you feel comfortable doing so, you should leave comments on their Facebook page or blog posts. As long as you have a comment to add that’s related to the topic at hand, you should interact in a friendly manner to build rapport between you and your base.

For more marketing exposure, use LinkedIn in conjunction with your blog. Do this by putting a LinkedIn ‘share’ tab on your blog. This will allow appreciative readers who are active on the site to aid your marketing efforts by bringing your blog to the attention of their friends. The 100 million users of LinkedIn constitute a very lucrative market.

A sales pitch on social media must be both concise and to the point.

Tweets and posts, that can be absorbed quickly and are fun to read, are the ones that will likely be re-tweeted and passed along. You can always use relevant images in place of words, where necessary.

Marketing with social media can be fun and effective if you put these tips to use. You should use some experimentation and see what works the best for you. You can easily find new customers online. However, you have to learn the newest technology to do so. Take advantage of everything that social networking has to offer.

Empowering your success,

Mike

About Mike Krumlauf

I’m a New Englander at heart who was transplanted to the DC metro area nearly 10 years ago. I love to be in love. And I have an incredible girlfriend, I have a great job, but I’ve always been an entrepreneur at heart. My dream has always been to have a business that I’m in complete control of, and Empower Network is the answer. Never give up, just keep pursuing. Look forward to meeting you and working with you in achieving your dreams too.

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