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Posts Tagged: market your business with social media to reach more customers
A successful social media marketing strategy goes beyond random graphics and videos; it also requires a more advanced presentation and application of these things. This means you should not shift all your attention to a video and forget about the landing page that will display it. This gives visitors an incentive to spend more time exploring all your site has to offer.
Try hosting question/answer sessions online to boost interest about your services and products via social media. This way your customers can develop a relationship of trust with you and your products. This technique makes you and your business seem more personal and accessible to customers.
Use your social media profiles to bring people to your store or to buy your products. Use your social networking profile page to advertise special deals, or even announce a new location. Provide printable coupons or incentives, such as special offers for Facebook friends of your business. If you want customers to add you on Facebook, you must give them compelling reasons to read your page.
Facebook Places is a feature that enables users to broadcast their location through their mobile device.
Make a Facebook page for your store, and get customers to check in from your store by offering a discount to anyone who shows their status to a cashier. This type of service has proven especially successful on Foursquare.
You want the content you post to be easily passed on by your subscribers to their network of friends. Make certain that Facebook’s share button is on the top of any content you post. This may take a few minutes to set up, but the payoff can be significant.
To entice targeted visitors to looking at your site, try using YouTube for social media marketing. YouTube can bring in new people to your site; these individuals can watch your clips on YouTube to get a sense of what you are marketing. This will increase the chances that visitors will make purchases.
Consider including a share button for Facebook in your blog posts. That way your visitors can share your blog with their Facebook friends. This increases the amount of people that will see your blog that may become customers. These people can then use your services or purchase your products.
One very powerful method of using social media marketing is to host an informative employee blog on the primary website of your company. These blogs offer customers an inside look into the workings of your company. It gives them a window into your company climate, your business culture, and the different processes that go into producing and delivering your services and products. This will build trust with your customers which will lead to increased sales.
To track down your most influential followers in Twitter, use Twellow or Tweepi. Programs like this hunt for lists that a lot of individuals pay attention to, while giving you an idea on who this list is comprised of. You can message them and let them know you’re following them in the hopes they follow back, or post comment to them with an @ so they see you in their feeds.
As you know, companies are continuing to successfully market themselves through social media sites. With social media, just a little time or money can go a long way. Utilizing the tips provided here you can expand your business through the use of social media.
Empowering your success,
Consider posting contests for freebies in your various social media profiles. People love getting things for free, and offering free items is a great way to bring new customers to your profile. All you need to do is figure out what you would like to give away, and post links on some of the many popular profiles that feature freebies.
Create titles and headlines that are irresistible. When you share a post on a social media site, readers may see only the headline, initially. Make your headlines so eye-catching and intriguing that if someone sees it, they have no choice but to click in to read the content. A good headline will help draw in potential customers.
It is crucial to reply to comments and reviews as soon as possible, and with a professional tone. This can help you save your social media marketing venture. It is very important to communicate regarding any reviews, especially if they are negative. If you don’t, your reputation WILL be harmed. A quick and positive response could resolve the issue, and leave a positive feeling in the end.
Demonstrate humility when posting on social media sites. Regardless of how big your business is, your subscribers will generate a backlash against you if your content comes across as bragging and cocky. Do not make yourself seem more prominent than your customers or followers. If it weren’t for them, you would be out of business.
Encourage customers to visit your company profile by hosting sweepstakes or interesting contests. As a prize, you can give customers products from your company. Not only does this provide you an opportunity to give something in return to your followers and subscribers, but it additionally lets you get increased visibility.
A Twitter username that is easy to remember and that has to do with the product you are offering is beneficial. Do not use random strings of numbers or letters; doing so could make it difficult for customers to locate your feed.
Look at the current social media pages and accounts for your competition and figure out what they’re doing right, then do it yourself. What do they share in their updates? How is their page formatted? With a good grasp of what is already out on the market, you can set up your own page in a way that will be distinctive and unique.
Try throwing a Twitter party. Identify a specific time and date during which all of your followers use hashtags to discuss a trending topic. Ask a couple of bloggers to join in and provide the customers with advice. Make certain to decide on popular bloggers who are likely to mention this party in their own material, so that their crowd may join in.
If someone follows your business on Twitter, return the favor by following them. Do not give off the impression you cannot be bothered, when your friends and customers choose to follow you. People buy more products from businesses that they see as trustworthy and responsive to their customer base. It only takes seconds to follow back on Twitter, but it gets your customers to see that you care about them.
If you put the information you read in the article above, you will find success with social media marketing. Included are tips that can be at use at any stage in the process, and will prove useful for years to come. Running a social media marketing campaign takes a lot of hard work and dedication, but it is well worth it in the long run.
Empowering your success,
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© 2017 Mike Krumlauf | Entrepreneur, Nurse and Funseeker.