Then share all of your updates at Twitter and mention people in your posts and use the @ symbol to do so. They will be notified that you posted something about them and will be more likely to ‘retweet’ your post or write a new tweet to answer you or comment.

Everyone knows about Facebook and Twitter, but there are other networks that just exist for particular niches. Learn about your target niche and learn what networks they follow.

You need to make it as easy as possible for your readers to share your posts with friends. It can be beneficial to have a Facebook “share” button on top of each post that you make. Though this added step means a little more work, it can also mean a larger viewer audience for your posts, which is always a benefit.

When looking into building a Facebook page for your company, research how similar companies are using their pages on the social network. Take note of what you think they’re doing right, and avoid the things you think they’re doing wrong. Your page should be very unique and appealing.

Your campaign will not be beneficial to your business if your content does not interest anyone. Take time to write quality content, proofread and edit what you’ve written and ensure that your readers are engaged with you. Add captivating headlines as you see fit.

Social media sites like Twitter, Facebook and Myspace can be used to promote limited-time offers and exclusive discounts. This will give your followers a sense of urgency, but do allow them enough time to utilize the offers that you post. Your readers who regret missing the bargain will read your updates more frequently, so that they get a deal the next time. Mention this on your website to get more people to subscribe to your updates.

Consider posting contests for freebies in your various social media profiles. Everyone loves getting something for nothing, and running a contest is an excellent strategy for drawing new followers on social media sites. Consider a free sample or a small promotional mug or hat that you can give away by posting a link to the freebie on different freebie sites.

If you wish to have a big following in social media marketing, don’t try to just sell products. Instead, provide valuable content articles or links to other high-quality sites that provide useful information for your product area. You can run contests, post pictures and ask questions. Provide compelling and interactive content. Instead of focusing on product placement, focus on product engagement. People should be able to identify with your brand and consider it as a part of their daily lives.

Social media marketing is somewhat similar to traditional marketing, but this isn’t necessarily a good thing, as many marketers are relying on these similarities and not exploiting the differences to their advantage. Don’t fall behind! Take what you’ve read here and start implementing it right away to build a campaign which will put you ahead of the competition!

Empowering your success,

Mike

About Mike Krumlauf

I’m a New Englander at heart who was transplanted to the DC metro area nearly 10 years ago. I love to be in love. And I have an incredible girlfriend, I have a great job, but I’ve always been an entrepreneur at heart. My dream has always been to have a business that I’m in complete control of, and Empower Network is the answer. Never give up, just keep pursuing. Look forward to meeting you and working with you in achieving your dreams too.

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