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Be very careful before you employ the services of marketing companies who specialize in social media. There are known frauds who take advantage of a business who is not familiar already with how Internet marketing works. These fly-by-night companies use fraudulently registered YouTube, Facebook, and Twitter accounts and use proxy servers to evade automated abuse control measures. Few real people, if any, will see your spot -- even though your hits are up and you pay through the nose to your marketing company. Hosting a photography contest relevant to your branding is an opportunity to engage your subscribers of social media. Have your followers submit photos including your brand for a prize for the most creative. Many people who take part in the contest are likely to share their photographs with people in their own personal networks, thereby promoting your business and product to new potential buyers and markets. Stop updating your Facebook page for the day if you've made three posts. Posting too many times in a day can leave your customers feeling overwhelmed and make it more likely that they will stop following you. Post three important facts that you feel your customers should know and refrain from posting anything else until the next day. Use social networks to create anticipation around events. You should inform your followers in advance, at least a few months, about the things you will be working on. If buzz about your product spreads, you will have people nipping at the bud to buy your product when it is launched. Be approachable and friendly when addressing your social media followers. Even if you have a great big company and lots of money, bragging about it will not make you e-friends. Remember that your followers and customers have all the control. They will ultimately determine and sustain your success. Keep in mind what a conversation really is. What a lot of companies don't realize is that after a customer is done giving feedback, they are actually trying to communicate. Respond in a better way by trying to start speaking personally with your customers. Become more passionate about learning about what they want or need, and use this to think about where to go next in business. If you have included Twitter in your social media plan, make sure your tweets are valuable, relevant and vary in content. Give out advice that concerns your business. Prioritizing these tweets over those that simply link to your business makes it much more likely that your followers will continue to follow you. The advantages of social media websites can be great. The pool of users registered to such sites is ever-growing, and if you market through them effectively, a vast potential audience is yours for the taking. You now know how to harness social media's power to promote your business. Click on over to the busiest social site and start building on your success! Empowering your success, Mike

About Mike Krumlauf

I’m a New Englander at heart who was transplanted to the DC metro area nearly 10 years ago. I love to be in love. And I have an incredible girlfriend, I have a great job, but I’ve always been an entrepreneur at heart. My dream has always been to have a business that I’m in complete control of, and Empower Network is the answer. Never give up, just keep pursuing. Look forward to meeting you and working with you in achieving your dreams too.

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© 2017 Mike Krumlauf | Entrepreneur, Nurse and Funseeker.